Privacy Policy ur777 – Your Data Is Fully Protected

Ur777 operates as an online betting and casino platform offering a wide range of games, including live casino (baccarat, roulette, blackjack, sic bo), slots, Sports Betting (badminton, cricket, Malaysia Super League football, EPL), e-sports (Mobile Legends, DOTA 2, CS2), and progressive jackpots. All of these services are governed by the same Privacy Policy.

This Privacy Policy applies to all information collected through the ur777.bet website, the ur777 mobile app (where applicable), and any communication channel between you and the ur777 team, including Live Chat, email, and online forms.

Ur777 only collects data that is strictly necessary to deliver a quality service to Malaysian players. We do not collect excessive or irrelevant data.

Ur777 does not collect sensitive data such as health information, political affiliations, or religious beliefs, except where specifically required for responsible gambling purposes and provided with your explicit consent.

Ur777 uses your personal data only for legitimate and necessary purposes to operate the platform effectively. The following are the specific purposes for which your data is used:

• Account Management: Creating, verifying, and managing your ur777 account, including the KYC process required by law.
• Financial Transaction Processing: Processing deposits and withdrawals in Malaysian Ringgit (MYR) via Malaysian payment methods such as Touch 'n Go eWallet, GrabPay, DuitNow, Boost, ShopeePay, and FPX (Maybank2u, CIMB Clicks).
• Gaming Service Provision: Ensuring you can seamlessly access all games on ur777, including live casino, slots, Sports Betting for badminton, cricket, e-sports, and jackpots.
• Customer Support: Helping you resolve any account issues, technical queries, or complaints via Live Chat and email in Bahasa Malaysia.
• Marketing Communications: Sending information about promotions, bonuses, and ur777 platform updates — only if you have consented to receive such communications.
• Fraud Prevention: Detecting and preventing fraudulent activity, money laundering, bonus abuse, and other security threats that could compromise the integrity of the platform.
• Responsible Gaming: Monitoring gaming patterns to identify signs of problem gambling and providing appropriate support to players who need it.
• Legal Compliance: Fulfilling legal obligations including Malaysia's PDPA requirements, anti-money laundering (AML) compliance, and directives from relevant regulatory authorities.

Ur777 does not sell, rent, or disclose your personal data to third parties for marketing or commercial purposes. However, there are limited situations where we may need to share your data with certain parties to operate the platform:

• Payment Processing Providers: Transaction information that must be shared with payment processors such as FPX providers, Touch 'n Go gateway, DuitNow, or GrabPay to process your deposits and withdrawals in MYR.
• Casino Software Providers: Minimum account information necessary to enable live casino, slots, and Sports Betting to function via third-party providers such as Evolution Gaming, Pragmatic Play, and SA Gaming.
• Regulatory Authorities: ur777 is legally required to disclose information to Malaysian authorities when requested through a valid legal process — including criminal investigations or court orders.
• Auditors & Legal Advisors: Professional parties involved in ur777's internal and external audits, bound by strict confidentiality obligations.

All third parties working with ur777 are required to adhere to data protection standards equivalent to or stricter than ur777's own policy.

Ur777 implements a comprehensive range of technical and organisational security measures to protect player personal data from unauthorised access, loss, or misuse:

• 256-bit SSL Encryption: All communications between your browser and ur777's servers are encrypted using TLS 1.3 protocol with 256-bit encryption.
• Data Encryption at Rest: Sensitive information such as passwords and payment details is stored in encrypted form — unreadable even by ur777 staff.
• Multi-Layer Access Controls: Access to ur777 systems containing player data requires multi-factor authentication and is restricted to authorised personnel only.
• 24/7 Security Monitoring: A real-time threat monitoring system that operates around the clock to detect suspicious activity and cyber threats.
• Regular Security Audits: ur777 conducts regular penetration testing and security audits carried out by independent cybersecurity experts.
• Secure Data Backup: Player data is regularly backed up securely to a separate location to ensure service continuity in the event of an emergency.

Ur777 uses cookies and similar tracking technologies to enhance the user experience, analyse website traffic, and ensure platform security. The following are the types of cookies we use:

• Essential Cookies (Required): Required for core platform functions such as login authentication, active game sessions, and security — cannot be disabled.
• Performance Cookies (Analytics): Helps us understand how players use the ur777 platform so we can make improvements — can be disabled through your browser settings.
• Functional Cookies: Saves your preferences such as language, screen resolution, and game settings for a more personalised experience.
• Security Cookies: Used to identify suspicious login attempts and protect your account from unauthorised access.

You can manage cookie settings through your web browser preferences. However, disabling essential cookies may affect the functionality of the ur777 platform.

As a registered ur777 player, you have the following rights regarding your personal data under Malaysia's Personal Data Protection Act 2010 (Act 709). All requests relating to these rights will be processed by ur777 within 30 working days:

Ur777 retains players' personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable Malaysian law. The following are our data retention guidelines:

• Active Account Data: Retained for the duration your account is active on ur777 and for 5 years after account closure to meet legal compliance requirements.
• Financial Transaction Records: Retained for a minimum of 7 years from the transaction date in compliance with Malaysia's Anti-Money Laundering Act.
• Support Communication Logs: Retained for 3 years for dispute resolution and service improvement purposes.
• Game Data: Betting and game history is retained for 2 years after a gaming session for dispute resolution purposes.
• Anonymised Analytics Data: May be retained for a longer period after full anonymisation, as it no longer contains any personally identifiable information.

Once the relevant retention period has elapsed, data will be securely deleted using methods that ensure it cannot be recovered.

The ur777 platform is strictly for individuals aged 18 and above. ur777 does not knowingly collect or process personal data of anyone under the age of 18. We do not offer any of our services to minors.

If we discover that we have inadvertently collected data from a minor, we will take immediate steps to delete that data and close the associated account.

Ur777 reserves the right to amend this Privacy Policy from time to time in line with changes in legislation, industry practice, or platform operations. Any material amendments will be communicated to players through:

• An email notification to your registered email address at least 14 days before taking effect
• In-platform notifications on ur777 when you log in
• Updated as of the "Last Updated" date at the top of this document

Continued use of the ur777 platform after any amendments take effect will be considered acceptance of the revised Privacy Policy. You are advised to review this page periodically.

If you have any questions, concerns, or complaints regarding how ur777 handles your personal data, or wish to exercise any of your rights under this Privacy Policy, please contact us through the following channels:

• Email: support@ur777.bet — Include "Privacy Inquiry" in the email subject line
• Live Chat: Available directly on ur777.bet, 24 hours a day, 7 days a week in Bahasa Malaysia

Ur777 is committed to responding to all privacy-related enquiries within 72 working hours and resolve cases requiring further investigation within 30 calendar days.